AS Media Mark Scheme

Print

Level 1 0–23 marks

The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:

                   

·       Producing material appropriate for the target audience and task;

·       showing understanding of conventions of layout and page design;

·       showing awareness of the need for variety in fonts and text size;

·       accurately using language and register;

·       using ICT appropriately for the task set;

·       appropriately integrating illustration and text;

·       shooting a variety of material appropriate to the task set;

·       manipulating photographs as appropriate to the context for presentation, including cropping and resizing.

Level 2 24–35 marks

There is evidence of a basic level of ability in the creative use of some of the following technical skills:

Level 3 36–47 marks

There is evidence of proficiency in the creative use of many of the following technical skills:

                   

Level 4 48–60 marks

There is evidence of excellence in the creative use of most of the following technical skills:

                   

RESEARCH AND Planning:

Level 1 0–7 marks

                   

Planning and research evidence will be incomplete;

There is minimal research into similar products and a potential target audience;

There is minimal organisation of actors, locations, costumes or props;

There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;

There is minimal care in the presentation of the research and planning;

Time management may be very poor.

Level 2 8–11 marks

                   

Planning and research evidence may be partially incomplete;

There is basic research into similar products and a potential target audience;

There is basic organisation of actors, locations, costumes or props;

There is basic work on shotlists, layouts, drafting, scripting or storyboarding;

There is a basic level of care in the presentation of the research and planning;

Time management may not be good.

Level 3 12–15 marks

                   

Planning and research evidence will be complete;

There is proficient research into similar products and a potential target audience;

There is proficient organisation of actors, locations, costumes or props;

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;

There is a good level of care in the presentation of the research and planning;

Time management is good.

Level 4 16–20 marks

                   

Planning and research evidence will be complete and detailed;

There is excellent research into similar products and a potential target audience;

There is excellent organisation of actors, locations, costumes or props;

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

There is an excellent level of care in the presentation of the research and planning;

Time management is excellent.

EVALUATION:

Level 1 0–7 marks

                   

Minimal skill in the use of digital technology or ICT in the evaluation.

Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Minimal ability to refer to the choices made and outcomes.

Minimal understanding of their development from preliminary to full task.

Minimal ability to communicate.

Level 2 8–11 marks

                   

Basic skill in the use of digital technology or ICT in the evaluation.

Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Basic ability to refer to the choices made and outcomes.

Basic understanding of their development from preliminary to full task.

Basic ability to communicate.

Level 3 12–15 marks

                   

Proficient skill in the use of digital technology or ICT in the evaluation.

Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Proficient ability to refer to the choices made and outcomes.

Proficient understanding of their development from preliminary to full task.

Proficient ability to communicate.

Level 4 16–20 marks

                   

Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Excellent ability to refer to the choices made and outcomes.

Excellent understanding of their development from preliminary to full task.

Excellent ability to communicate.

Final Deadline Checklist

Before you sign your work into the office can you ensure your blog has the following

1. Labels for EVERY post -
Research (for all research posts i.e. analysis of magazines, inspiration)
Planning (for all planning posts i.e. drafts, AFL activity, tasks for week ahead)
Product (for your product i.e. for your final magazine)
Evaluation (for your evaluation i.e. for draft and final evaluation tasks).

You should include other lables like mock up, test shot, location, costume, cover, contents, dps etc but the ones above will really help the examiner navigate your blog.

2. Everything in the CORRECT ORDER.

Your FINAL cover, contents and DPS
You evaluation questions must run 1-7
A final goodbye from you to the exam board

3. For level 4 ensure there are no 'empty weeks'. As you should have been posting roughly once a day they will expect to see at least 3 posts per week. These can range from 'target setting' for the week ahead to 'what I have done today'. Ideally you will have print screened your work as you went along to show your progress.

Evaluation Tasks

For the final 20 marks of the project, you must complete seven tasks on your blog, posting them in this order, with the question heading at the top of each task. Make sure you answer each question as well as producing the visual elements. Try not to write more than 1500 words in total.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

2. How does your media product represent particular social groups ?

3. What kind of media institution might distribute your media product and why?

4. Who would be the audience for your media product?

5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing this product?

7. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?


Below is a guide from the exam board on exactly how to answer these questions.

EVALUATION ACTIVITY 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

As part of your planning and research you should have looked at Music Magazines and selected a particular sub genre (e.g. Indie, pop, r&b, dance etc) to re-create. Find an example of a pre exisiting music magazine which matches your magazine, paste it into your blog and highlight the key generic conventions of the magazine (the list of terminology can be found HERE)

You should go through the final version of your project and select elements which follow conventions and any which do not.

The aspects we would like you to consider across your nine frames are:

The title of the magazine

Graphology/page layouts

Costumes, props, iconography used to reflect genre

Camerawork and framing of images

Title, article, header etc font and style

Genre and how the magazine cover, contents and spread suggests it

How your artist(s) are represented

Colour scheme

EVALUATION ACTIVITY 2

How does your media product represent particular social groups?

Pick a key image of your artist from your magazine (ideally the cover image). Take a screengrab of a reasonable sized image of them. Think of one or more recording artists/stars from other magazines with some similarity to them (but maybe some differences too!), find an image on the web of that/those stars and grab it as well. Drop the two into photoshop, as a split screen. Export this splitscreen image as a jpeg then drop onto your blog and write about the similarities and differences in terms of appearance, costume etc.

So for example if you have a female R&B star on your cover, look for other female R&B star to compare them with (remember to try and ensure that they are of a similar age, race etc)...

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

For this question, you are going to do a 'director's commentary' style voiceover explaining some of the key features of your magazine cover

You will need to script the voiceover which deals with institutional issues to include:

discussion of your production company name and logo and the role of such companies

What does a publishing company do?

the idea of a distributor and who that might be and why. start here

where the money might have come from for a magazine such as yours here

what your magazine is similar to 'institutionally' (name some magazines which would be released in a similar way)

You need to refer to actual company names and processes so you will need to maybe do a bit more research into magazine publishers like emap

When you have scripted, record the voiceover using iMovie, windows movie maker etc on a new audio timeline, then export to quicktime and embed on blog. (this is a good example of what you can do. It was created for A2 and a slightly different question but the style is correct).

EVALUATION ACTIVITY 4

Who would be the audience for your media product?

You should have a produced a blog post on your target audience and an explanation of what kinds of taste they might have- where they would shop, what music they would listen to, what their favourite Tv programme would be, etc.

Simply take a pic of them reading your magazine, post it on the blog and write a few notes explaining why they would buy your magazine (e.g. appeal of artist, articles, features etc)

EVALUATION ACTIVITY 5

How did you attract/address your audience?

Take a screen grab of your magazines cover, content and spread and place into iMovie, movie maker etc. You will then use YOUTUBE's annotation tools to add NOTES, SPEECHBUBBLES, and LINKS to your magazine:

http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=92710

These annotations will highlight the ways in which your Magazine links to other similiar films in order to attract the particular Audience you have previously identified.

Your annotations will refer to genre conventions, use of iconography, similarities with other magazines and what you have identified as the Unique Selling Point of your imaginary film.

EVALUATION ACTIVITY 6

What have you learnt about technologies from the process of constructing this product?

In pairs, take a picture of each other holding the kit you have used. This might just be the camera and tripod, and your Macbook but there may be other things you want in the shot.

Drop the image onto your blog and annotate it, adding all the programs and other technology you have used as screengrabs and what you learnt about it/from using it. Your written text need only be minimal. You could include reference to all the online and computer programs you have used such as flickr, blogger, facebook, photoshop, vimeo, scribd, slideshare etc.

EVALUATION ACTIVITY 7

Looking back at your preliminary task (the school magazine task), what do you feel you have learnt in the progression from it to full product?

Concentrate on mise en scene and camerawork.

Grab some images from both tasks and put them on the blog and show what you know about shot types, magazine terms etc. Explain how you've improved.

Important Message

MR FORD -

There will be an opportunity for AS students to attend 3 sessions after school next week on Tuesday 20th, Wednesday 21^st  and Thursday 22^nd. These sessions are aimed at students who could do with some extra time to ‘polish’ their work. If you have any students who would like to attend then please let us know by Friday this week (16^th).

Deadline for polished coursework is Friday 23rd March by 3.10pm. All work must be printed and handed in to the English office.

The Final Deadline for Evaluations is also being extended to Friday 30^th March (3:10pm English Office sign in as usual).

13/03/12 Lesson - Evaluation Questions

·        Q6. What have you learnt about technologies from the process of constructing this product?

·        Q7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

THIS WEEK

Monday 27^th Feb-Fri 9th Mar

·        Complete cover/contents page/ double page spread

·        Print out as professionally as possible (photographic paper)

·        Cut to size carefully and submit in plastic wallet with name clearly labelled

·        Post onto blog

       FINAL DEADLINE FOR COURSEWORK = Friday 9^th March – 3.10pm English Office

All work to be printed out submitted to the English office.

Marks deducted for late submission

Pieces to be marked and marks submitted to NEF Friday 27^th April.

28/02/12

Task 1

Look over your teacher feedback sheet.
Upload onto Scribd and post onto your blog with a heading 'Teacher Feedback'.

Task 2

Write at least a paragraph, explaing how you are going to improve your final piece by the feedback you have received.